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Not flowing from the shelves: Coca-Cola products on display in a kiosk fridge (Eurokinissi) |
Coca-Cola Hellenic, Coca-Cola's No.2 bottler worldwide, is to
stop production at two of its five plants as part of cost cuts to deal
with a protracted recession.
Athens-based CCH, which is active in 27 countries in Europe and
also in Nigeria, said it would move the production of its plants in
Thessaloniki and Patras to its other units - in Schimatari, Volos and
Irakleio -
but would keep its distribution centres, sales offices and other services in the two cities.
CCH, Greece's biggest company by market value, has restructured
operations to deal with weak demand in many of its markets over the last
three years, but particularly in Greece, now in its fifth year of deep
recession and struggling to revive a shattered economy.
Sales volumes in Greece, one of the company's biggest markets, fell
by 12 percent in 2011, hit by higher VAT and sweeping wage cuts that
sharply reduced consumer spending.
It said the move would affect 30 workers, who will be offered early
redundancy or retirement, and was part of the company's cost-saving
efforts.
"We have been doing restructuring in other geographies and with the
reality in Greece, we are doing it here as well," CCH investor
relations director Oya Gur told Reuters.
Last year, CCH's net profit dropped 27 percent to 330m euros, with sales volume down 1 percent to 2 billion unit cases.
The company has said it will continue its saving initiatives this
year, an effort that will cost about 50m euros and is seen producing
annual benefit of 35m euros from 2013 onwards. (Reuters)
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