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Sunday, 18 March 2012

Ben & Jerry’s Goes Greek with New Line of Greek Frozen Yogurt

Ben & Jerry's New Greek Flavor The latest brand that decided to cash in the latest “Greek yogurt madness” that the US is facing is  Ben & Jerry’s. The latest flavor inspiration for the company that has come up with Cherry Garcia, Chocolate Chip Cookie Dough, Phish Food and Chubby Hubby was Greek yogurt. The popularity behind Greek Yogurt led to today’s introduction of a delicious new line of Greek Frozen Yogurts.
“We have worked hard to create the best, tasty, euphoric, chunky, swirly Ben & Jerry’s version of Greek Frozen Yogurt and we think its pretty Greekin’ good – we think you’ll agree.”
The four new flavors include:

Strawberry Shortcake: Strawberry Greek Frozen Yogurt with Shortbread Pieces
Raspberry Fudge Chunk: Raspberry Greek Frozen Yogurt with Fudge Chunks
Banana Peanut Butter: Banana Greek Frozen Yogurt with Peanut Butter Swirls
Blueberry Vanilla Graham: Blueberry & Vanilla Greek Frozen Yogurt with Graham Cracker Swirls
“They’re refreshing, they’re fruity, and they are exactly the taste that fans expect from Ben & Jerry’s,” said Kirsten Schimoler, one of the Flavor Gurus behind the development of Greek Frozen Yogurt. Schimoler, 25, proudly boasted the R&D team’s efforts: “It’s nice to have a wholesome indulgence that fits within my personal eating habits AND tastes great.”
The product, still regarded as an indulgent dessert, reaps the benefits of containing real Greek yogurt. Greek yogurt is made through a traditional straining process allowing more of the whey to drain out, leaving a thicker, smoother yogurt rich and creamy in texture. While the protein is higher and the calories are lower than Ben & Jerry’s ice cream, the company is positioning Greek Frozen Yogurt as a reasonable reward.
The four flavors are being released this month in pints as well as select flavors in mini-cups at retailers nationwide. The 300 Ben & Jerry’s Scoop Shops across the country will feature Greek Frozen Yogurt as well as a variety of menu items including smoothies, parfaits and other treats this spring.
Schimoler concluded: “We have worked hard to create the best, tasty, euphoric, chunky, swirly Ben & Jerry’s version of Greek Frozen Yogurt and we think its pretty Greekin’ good – we think you’ll agree.”

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